
Meet: The Christian Author
Social Media Marketing Tool Kit
For the budget-conscious author who needs help marketing their book on social media.
Yes. You are in the right place.
You, my friend, fellow author, are tired of the social media game. However, it’s not really an option to not be here. Or there. Or everywhere. Am I right?
See, those were the days when Francine Rivers published her books back in the 70’s, came to the Lord in the 90’s and released Redeeming Love, which is now an outstanding movie and international bestseller.
She hit it before social media was on the scene and the publishers cared about a “following”. She hit it before Amazon stole the show and put so many beloved bookstores out of business.
Gone are the days of publicity through book tours as a first-resort. There’s so much that rides on your social and online presence. And you need some help showing up to make your hours creating content while writing your book… worth it.
I feel you. You post something and… crickets. Or your best friend likes it ; ) Either way, it’s not gaining you an audience who is passionate about your work.
You are tired. Aren’t you? Of taking time out of your writing process, out of your otherly activities to show up on social with a result that is less than underwhelming. You didn’t sign up for social media! You signed up to write a book!!
Your posts don’t hit.
Your Reels are… You need help.
Your bio says “Name, beach-lover, cat mom” instead of “Name, Author, Genre, Join The Club Here”
Your book sales are slow (at least)
Your book tour isn’t even covered on social media.
Or you’re in the writing process, don’t have a book to show yet and think naively, “I’ll show up when I have something to say.. :)”
Well, friend. You do have something to say: You are writing a book. You want it to sell. And this is what I care about and why you should read it.
Maybe you just want to learn better practices for Reels, posting strategies, & setting up your content and profile to better serve your ideal audience.

And all you want is a book that God has placed on your heart to change the world around you.
To reach your friends in your workplace.
To inspire your generation to turn to the Lord.
To show your children that following Jesus is fun and incredible and hard and good and you can bring your gifts and talents as offerings to Him and He will multiply them for His glory and your good.
You want a community who enjoys your work and is eager to hear from you.
It would also be great to make sales.
You want a publisher to notice you and believe in you, more than just a vanity metric of 20,000 followers.
Here’s an interesting point.
Here’s an interesting point. Did you know there is nothing on the Internet like this tool? There is no, DIY, here’s how to show up on Instagram and social media for Christian authors who:
Want to do social themselves
Who can’t yet afford to hire a content creator to market them
Want to learn how to show up better on Instagram
Are willing to make the time to create better content for their online community
Want an organizational timeline for creating content
Need assistance in ideation and workflow around social media marketing
There is nothing like this on the Internet.
And one of my favorite parts is that, this live link to this downloadable 38 page resource will be updated by me every 3 months. So you are getting live data.
Live social media tips. For a one time-payment.
So what the heck is this thing? It’s not filled with videos to watch. It’s a print this. Sit down. Figure it out. And get your social game on.
What’s inside of the package:
The DIY Social Media Marketing Tool Kit Includes:
Part One: Bio Optimization
I want you to show up online with confidence, with a presence that speaks authentically to your audience and professionally to publicists.
Bio optimization: How to set up your Instagram profile so that you’re picked up by the algorithm and your ideal reader/publicist.
Part Four: Caption Library
30+ Faith Positive Ideas for captions that you can plug and play. For your taking or editing. Idea-starters. Stealing approved.
Part Two: Christian Author Content Planning Template
Topic Identification: How to choose what to post about and how often. A roadmap, if you will for what you will post from week to week, alongside your writing journey, pre-launch, and publishing. The key here is social media marketing with sustainability- not burnout.
How to nail down your niche and select topics that align with it.
Downloadable content creation workflow schedule. Seems simple but when you stick to a plan every month that aligns with your yearly goals as an author, it can help you communicate effectively to your audience. Includes recommended amount of posting.
Part Three: Reels 101 Guide
This is the Big GUY! The big Kahuna!
13 Steps in this Bad Larry. They are as follows:
Intro to Reels (the algorithm, current state of affairs on the ‘Gram)
Trends (how to find them. Fun, fun.)
Why Reels Matter. (I’ll give you a hint: Reels= Discoverability by non-followers).
Keep It Simple (Where your focus should be)
Equipment needed (recommended supplies/mics/lights/stands- not necessary, kind of cool, though)
How to Make a Reel (Step-by-Step for my Day 1’s <3)
Hooks!!!!!! (Grab attention and keep it. This is the most important part of marketing!) (My checklist for creating hooks that grab attention in the first 3 seconds of a video).
25 Reel hooks you can use now. (This is a list of hooks you can choose and run with)
Content Ideas that Work (How to create a stellar content bank)
Mindset for beginners (don’t overthink, keep showing up, etc. no hamster-wheel mentality here.)
Post & Learn! (analytics & testing)
Analytics to Track (yes. You’ll need to track your analytics and analyze the data. This is how you’ll know what type of content to create more of, what resonates most with your audience, which CTA’s work best, which hooks hit and which did not)
Phew.
Part Five: BONUS: Ethical AI Caption Prompt
BONUS: Ethical AI Caption Prompt If you don’t jump on, you will get left behind. Ashlyn Writes says AI is like Coffee. Everyone feels some type of way about it and drinks a certain amount. And all of it is good.
An AI prompt that will give you thirty captions tailored to your branding/book/launch/presence/personality
Part Six: Canva Carousel Templates
7 different carousel templates you can hop into on Canva and edit with your own copy and photos. Re-usable. Adorable. Professional. Cheeky. Trendy. All the vibes. Even a fantasy one ;)
Part Seven: Hashtag Strategy Sheet
Hashtags to steal. And the secret to hashtag strategy according to the Head of Instagram
(Hint: Hashtags, aren’t dead but they aren’t as important as they once were. They’re more like shower caddies rather than the proverbial headbands on the Get-Ready-With-Me trend)
Part Eight: Post Types List
Types of posts to… post within the pillars we dreamt and researched up in part One. And lists of posts ideas for Book Centered-posts, Faith & Encouragement, Author Personality & Lifestyle, Community Engagement, Marketing & Sales, Video Content ideas
MARKETING & FAITH
MARKETING & FAITH
I’ve done social media marketing for human resource consultants, property managers, chiropractors and amazon bestsellers all with the groaning to combine even more closely Jesus and marketing. Don’t know why. Just a desire I’ve had.
So an author friend came and said, hey there’s a need within the Christian Fiction Author industry. They need a social media marketing person.
So here I am. A resource just for you, Christian author who needs social media marketing.
Here’s what some folks have said of working with me:
“I would credit my ever growing business due to the hard work and commitment from Bizzy”
But I get it...
Instead of purchasing this resource, you could get a new top at Madewell or some cute desk decorations at Home Goods. You could grab lunch out with your girlfriend or that possible new connection in the industry, right?
What is this worth to you? It’s a Canva PDF. With over three years of social media marketing knowledge inside from someone whose world is social media marketing. Who focuses on marketing Christian authors and helping them build communities around themselves who are passionate about their work…
This could equip you with the confidence and know-how to get online with good, attractive content that can fill out your marketing strategy. Because no one is going to market for you… (you can hire me to do that but we’ll stick right here right now).
You’re going to spend your money somewhere… will that other place get you to where you need to go for your book and marketing it?
Peak inside your Author Social Media Tool Kit:
Part One: Bio Optimization
I want you to show up online with confidence, with a presence that speaks authentically to your audience and professionally to publicists.
Bio optimization: How to set up your Instagram profile so that you’re picked up by the algorithm and your ideal reader/publicist.
Part Two: Christian Author Content Planning Template
Topic Identification: How to choose what to post about and how often. A roadmap, if you will for what you will post from week to week, alongside your writing journey, pre-launch, and publishing. The key here is social media marketing with sustainability- not burnout.
How to nail down your niche and select topics that align with it.
Downloadable content creation workflow schedule. Seems simple but when you stick to a plan every month that aligns with your yearly goals as an author, it can help you communicate effectively to your audience. Includes recommended amount of posting.
Part Three: Reels 101 Guide
This is the Big GUY! The big Kahuna!
13 Steps in this Bad Larry. They are as follows:
Intro to Reels (the algorithm, current state of affairs on the ‘Gram)
Trends (how to find them. Fun, fun.)
Why Reels Matter. (I’ll give you a hint: Reels= Discoverability by non-followers).
Keep It Simple (Where your focus should be)
Equipment needed (recommended supplies/mics/lights/stands- not necessary, kind of cool, though)
How to Make a Reel (Step-by-Step for my Day 1’s <3)
Hooks!!!!!! (Grab attention and keep it. This is the most important part of marketing!) (My checklist for creating hooks that grab attention in the first 3 seconds of a video).
25 Reel hooks you can use now. (This is a list of hooks you can choose and run with)
Content Ideas that Work (How to create a stellar content bank)
Mindset for beginners (don’t overthink, keep showing up, etc. no hamster-wheel mentality here.)
Post & Learn! (analytics & testing)
Analytics to Track (yes. You’ll need to track your analytics and analyze the data. This is how you’ll know what type of content to create more of, what resonates most with your audience, which CTA’s work best, which hooks hit and which did not)
Phew.
Part Four: Caption Library
30+ Faith Positive Ideas for captions that you can plug and play. For your taking or editing. Idea-starters. Stealing approved.
Part Five: BONUS: Ethical AI Caption Prompt
BONUS: Ethical AI Caption Prompt If you don’t jump on, you will get left behind. Ashlyn Writes says AI is like Coffee. Everyone feels some type of way about it and drinks a certain amount. And all of it is good.
An AI prompt that will give you thirty captions tailored to your branding/book/launch/presence/personality
Part Six: Canva Carousel Templates
7 different carousel templates you can hop into on Canva and edit with your own copy and photos. Re-usable. Adorable. Professional. Cheeky. Trendy. All the vibes. Even a fantasy one ;)
Part Seven: Hashtag Strategy Sheet
Hashtags to steal. And the secret to hashtag strategy according to the Head of Instagram
(Hint: Hashtags, aren’t dead but they aren’t as important as they once were. They’re more like shower caddies rather than the proverbial headbands on the Get-Ready-With-Me trend)
Part Eight: Post Types List
Types of posts to… post within the pillars we dreamt and researched up in part One. And lists of posts ideas for Book Centered-posts, Faith & Encouragement, Author Personality & Lifestyle, Community Engagement, Marketing & Sales, Video Content ideas
The Reels guide alone could be $21.
The bio optimization and topic identification is a process I go through with paying clients, which is priced at over $195.
The carousel templates are worth $15.
But I wanted this all to be packaged neatly for you to sit down, get gritty, create incredible content and create a fantastic, loving, supportive community around you on social media. An audience who cannot wait for your book to hit the shelves.
The price isn’t $227- it’s $47. And you know what else? I update it every three months to keep the social media advice current for you.
You could also wait.
Post photos and videos that get 5 hearts from your friends and aunties, and 95 views on your reels.
You could wait and have a social presence that is like the letting the air out of the balloon.
You could wait until your book is finished to start marketing yourself. But then you have 200, 500, or 1,000 books sitting in a box until you gain traction on social media and create a know, like, and trust factor with your audience spending hours a day feeling left-behind on social
You could also wait and learn all of this on your own time which, I’m willing to bet is worth way more than $47.
Here’s my promise-making, risk-reversing guarantee that makes me sweat:
Friend, if you don’t like this package, I want you to have your money back. I am not on the internet to be a sleazy salesperson. God forbid if when I get to heaven I have to answer for that!
Here’s the deal:
If within 14 business days of purchase you find that this tool was not worth your money, I will refund you your $47.
I understand your journey is an artful, not-so-easy, can-be-lonely one. I want to lift any burden. Buy this and if you don’t think this was worth $47, email me and I will give you your money back, guaranteed.
I believe in this package for you. I believe that if you sit down and put into play the strategies, practices and steps I’ve laid out for you, you will grow on Instagram. That’s why I am putting my neck out here with this guarantee.
Are you sure, Bizzy?
I went to school for marketing. Met Jesus whilst in college. Have always loved to write. Have worked for small businesses all my life. Started social media marketing, website creation, Pinterest and email marketing during COVID through my own small business.
When I’m not marketing by trade, you can find me in my garden, playing with my two young boys, singing and songwriting about Jesus, eating home cooked meals with friends, or reading Country Living with a hot cup of coffee during my children’s nap time.
I can teach you how to grow on Instagram because I’ve done it for others and myself for 3 years. I’ve marketed churches, business professionals, and now, I am working with Christian authors, combining my know-how in marketing and my passion for my faith and love for Jesus.
Let’s see which boxes you check.
Who isn’t this for? This isn’t for you if:
You aren’t willing to invest time in learning how to show up on social media.
You don’t need help crafting Hooks & Reels that hit.
You don’t need help with content creation work flow.
You don’t need help optimizing your social profile so that it’s set up to welcome your ideal reader into a beautiful, cohesive community of readers who are all about you and your work
You aren’t willing to spend at least a few hours each week into creating content for your social profiles to market yourself.
Who this is for… This is perfect for:
Budget-conscious authors who are taking their book campaign seriously
Authors who don’t have a finished product and need help talking about their book and gaining traction with a following, establishing excitement for the upcoming release
The author who is hungry to grow on social media
The author who says “yes” to spending a few hours each week on content creation in order to gain a following who is excited about their work
FAQs
Can I download this?
Yes, please do.
Can I share this with friends?
No. Each copy is for individual purpose only.
Is this only for Christians?
No! Jesus taught us to love everyone and so do I. Just know that all my copy typically speaks to my faith in the Lord and love for Him. All are welcome if this tool is a help to you.
So here it is again.
The Do-It-Yourself,
Social Media Marketing Tool Kit for Christian Authors
Part Three: Reels 101 Guide
This is the Big GUY! The big Kahuna!
13 Steps in this Bad Larry. They are as follows:
Intro to Reels (the algorithm, current state of affairs on the ‘Gram)
Trends (how to find them. Fun, fun.)
Why Reels Matter. (I’ll give you a hint: Reels= Discoverability by non-followers).
Keep It Simple (Where your focus should be)
Equipment needed (recommended supplies/mics/lights/stands- not necessary, kind of cool, though)
How to Make a Reel (Step-by-Step for my Day 1’s <3)
Hooks!!!!!! (Grab attention and keep it. This is the most important part of marketing!) (My checklist for creating hooks that grab attention in the first 3 seconds of a video).
25 Reel hooks you can use now. (This is a list of hooks you can choose and run with)
Content Ideas that Work (How to create a stellar content bank)
Mindset for beginners (don’t overthink, keep showing up, etc. no hamster-wheel mentality here.)
Post & Learn! (analytics & testing)
Analytics to Track (yes. You’ll need to track your analytics and analyze the data. This is how you’ll know what type of content to create more of, what resonates most with your audience, which CTA’s work best, which hooks hit and which did not)
Phew.
Part Two: Christian Author Content Planning Template
Topic Identification: How to choose what to post about and how often. A roadmap, if you will for what you will post from week to week, alongside your writing journey, pre-launch, and publishing. The key here is social media marketing with sustainability- not burnout.
How to nail down your niche and select topics that align with it.
Downloadable content creation workflow schedule. Seems simple but when you stick to a plan every month that aligns with your yearly goals as an author, it can help you communicate effectively to your audience. Includes recommended amount of posting.
Part One: Bio Optimization
I want you to show up online with confidence, with a presence that speaks authentically to your audience and professionally to publicists.
Bio optimization: How to set up your Instagram profile so that you’re picked up by the algorithm and your ideal reader/publicist.
Part Four: Caption Library
30+ Faith Positive Ideas for captions that you can plug and play. For your taking or editing. Idea-starters. Stealing approved.
Part Five: BONUS: Ethical AI Caption Prompt
BONUS: Ethical AI Caption Prompt If you don’t jump on, you will get left behind. Ashlyn Writes says AI is like Coffee. Everyone feels some type of way about it and drinks a certain amount. And all of it is good.
An AI prompt that will give you thirty captions tailored to your branding/book/launch/presence/personality
Part Six: Canva Carousel Templates
7 different carousel templates you can hop into on Canva and edit with your own copy and photos. Re-usable. Adorable. Professional. Cheeky. Trendy. All the vibes. Even a fantasy one ;)
Part Seven: Hashtag Strategy Sheet
Hashtags to steal. And the secret to hashtag strategy according to the Head of Instagram
(Hint: Hashtags, aren’t dead but they aren’t as important as they once were. They’re more like shower caddies rather than the proverbial headbands on the Get-Ready-With-Me trend)
Part Eight: Post Types List
Types of posts to… post within the pillars we dreamt and researched up in part One. And lists of posts ideas for Book Centered-posts, Faith & Encouragement, Author Personality & Lifestyle, Community Engagement, Marketing & Sales, Video Content ideas